> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ospribrain.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Voice

> Define your organization's communication style for AI-generated content.

## What is Brand Voice?

Brand Voice captures your organization's unique communication style — tone, language, persona, and messaging patterns. When the AI generates external-facing content, it uses this voice profile to match your brand.

## Setting Up Brand Voice

<Steps>
  <Step title="Go to Settings → Voice">
    Open the Voice tab in Settings.
  </Step>

  <Step title="Provide source material">
    Upload sample documents (PDFs, DOCX, TXT, MD files) that represent your brand's voice, and/or provide URLs to your website or published content.
  </Step>

  <Step title="Generate profile">
    Click **Generate** and the AI creates a brand voice profile analyzing:

    * Persona and archetype
    * Tone and register
    * Language patterns
    * Key messaging themes
    * Communication style
  </Step>

  <Step title="Review and refine">
    Review the generated profile and make adjustments as needed.
  </Step>
</Steps>

<Note>
  **Alex's screenshot note:** Take a screenshot of the Brand Voice tab showing the upload area, URL input, and a generated voice profile summary.
</Note>

## Usage

Brand Voice is used when generating content through the Knowledge Engine and other content creation tools within Ospri Brain.